Government programs seek to encourage sustainable environmental practices on America’s farms and ranches. The marketplace, however, may provide more opportunities to accomplish these same goals. Consumers drive the decisions of major corporations, and many consumers are asking for healthy food grown in a sustainable manner. This has led corporations like General Mills and Coca Cola to adopt sustainability platforms and develop products and production procedures that appeal to people who are concerned about how their food is grown. We will explore this growing trend and what it means across the supply chain.
Bill Berry has spent most of his life communicating about conservation of natural resources, at daily newspapers in Wisconsin and with conservation groups at the state and national level. He writes a regular column for The Capital Times of Madison. He lives in Stevens Point.
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